Interested in the performance of your website? Are you getting as many customers as you would like? Is your design correct? Regardless of how much your visitors might enjoy it, there is one very crucial factor that will determine exactly how many customers you get.
Our website analysis tool has been created to help you find the answer to this all-important question. Even if you have a state-of-the-art website, providing cutting-edge visuals and amazing content, if Google does not approve of it as a whole, few people will get to see it. If you want your website to get a lot of visitors, you need to optimise it well and lull Google into giving you the spotlight of their front page. However, this can be a lot harder to achieve than it sounds, as sometimes a simple slip up can cost you a lot of positions in the search results. The remedy to this is making good use of available website analysis tools.
Even though the Google team is constantly changing their algorithms and their exact functions are kept secret, there is a plethora of information about which factors can impact your ranking the most. If you want a well-performing website you need to follow these guidelines and try your best to impress Google.
Our Website Analysis Tool gives you access to one of the most detailed lists of website performance statistics available. Most other online tools offer access to limited information, require expensive subscriptions or are simply not up to the job. With us, you get all of your information in one neat report, with recommendations and tips on how to improve your website and turn it in to the business asset it should be!
Alexa, similar to Website Checker Free, is a Website Analysis Tool. It provides various statistics about your site and gives it a certain rank based on how popular it is. With Alexa rank, higher does not mean better. In their system, lower ranks are what everyone aims for, with the most popular sites enjoying the lowest rank numbers.
The Alexa website has been around for quite some time, and Google takes their ranking system seriously. Having a low Alexa rank makes Google like you more and it gives you ranking scores which will support your positions on the front page in search results. However, it is important to remember that Alexa is neither the be-all end-all of website analytics, nor is having a low rank extremely important for getting on the first page of Google. There are not any direct ways to lower your Alexa rank quickly besides having good content and making your website more popular.
Mobile Friendly Tests are ways to see how well your website performs on mobile devices. Our Website Analysis Tool runs a quick Mobile Friendly Test for you and judges your mobile performance.
Nowadays, everyone owns a mobile device and a big portion of users browse the Internet with their mobile devices. Because of this, Google takes mobile performance very seriously when it judges whether or not a given website is front page material. Getting your website through a Mobile Friendly test with a good result wins you a lot of points in the eyes of search engines and makes you appear higher in search results. Furthermore, the Google team has announced that they plan to make mobile friendliness have an even bigger impact on search results in the near future.
Modern day visitors have neither the time nor the patience to wait for a website to load correctly on their tablets or phones. If a given website fails to load within the first couple of seconds with the right dimensions, most people tend to leave it. Therefore, optimising your website for mobile devices will get you not only a lot more visitors (thanks to Google ranking you higher) but potentially – a lot more clients. Apart from short loading times, there are other things that also factor in mobile friendliness – nobody should be forced to zoom in to view your content, the images and fonts should be sized appropriately and there should not be too many plugins, clogging the pages.
If your website has an XML Sitemap, Google will index new changes done to it much faster. Our Website Analysis Tool subjects your website to an XML Sitemap Check and tells you if one is in place.
The XML Sitemap is exactly what the name implies – a map for Google. Google will crawl and understand your website much better and will place you higher in search results if you have an XML Sitemap in place. Good usage of your XML Sitemap can also tell search engines which pages are more important than others, impacting their position in search results. By including more optional tags, you can even tell search engines things like when the page was last modified and the frequency with which the changes occur.
An Image XML Sitemap Check makes sure that all of your images are visible to search engines and that they will be displayed in the Image results of searches. Having an Image XML Sitemap in place means that both Google and your visitors will have an easy time finding your images. When people are looking through the image results pages they will be more likely to find your images and follow them through to your website.
The Image XML Sitemap Check tells you if search engines can easily find and list all of the images on your website. The Image XML Sitemap also helps Google find the more difficult to reach ones – the images that your website accesses via Java Script, telling it to crawl them. By running the Image XML Sitemap Check of our Website Analysis Tool, you are ensuring that everything is properly indexed on your website and that you will not miss out on any ranking scores.
The Robots.txt file is important because it tells Google which pages of your website should not be indexed. Our Website Analysis Tool checks if your Robots.txt are in place.
By properly implementing a Robots.txt file in your website, you are helping Google identify the pages that it needs to not crawl and avoid showing as results in its searches. It lists all the pages in your website, allowing or disallowing crawling. Generally, you want most of your pages to get crawled but there are some exceptions. The registration forms do not need to get crawled and some internal pages that are generally not linked to from the outside should stay on the disallow list for the sake of security. Keep in mind that the Robots.txt file is publicly visible and should not be used to hide information.
Inline Frames (called iFrames) are used to insert content that is coming from a separate, outside, source into a website (ads, for example). Google will crawl the iFrames but is not guaranteed to index the content within them.
Google might skip indexing the content in your iFrames and as such it is not recommended to place important content that you rely on inside them. While they can have a positive impact on your visitor experience, avoid their use as much as possible. The only content that you can safely include in them are things that you will not rely on for ranking.
iFrames allow you to embed content from an outside source into your own website efficiently. They act in a way, similar to images but they can have their own scroll bars, which are independent of the standard website bar. With the help of iframes, the content can change without the need of refreshing the website. This makes them perfect for inserting interactive applications and advertisements but is not good option for Search Engines, because they will not crawl your content.
Google Analytics is the Google Website Analysis Tool. With the help of Google Analytics, you can see where your visitors came from, how long they stayed on your website, what they looked at and when they left. If you are serious about understanding the traffic of your website and judging its performance, you want to have the Google Analytics tool enabled. Our Website Analysis Tool tells you whether Google Analytics is enabled for your website or not.
Google Analytics is the go-to website analysis tool for many webmasters as it provides valuable information concerning your website performance. You can review data about who visited your website and when, what brought them there, how long they spent on it, where they clicked and when they left. Proper use of the data provided by Google Analytics can be invaluable for improving your website.
DMOZ (short for Directory Mozilla) is the biggest open directory on the Internet and getting your website accepted in it is a great way to improve your position in search results. Our Website Analysis Tool DMOZ entry check will tell you if your website is registered within the DMOZ database or not.
Google likes to take the opinion of visitors and other website owners in mind. If you want Google to like your website better, make sure that it is registered in the DMOZ database and that it is good enough for the moderators to accept it in the proper category. If people like your website, Google will think more of it and is much more likely to grant you the spotlight of its front page.
DMOZ is a huge directory containing numerous websites, split in hundreds of categories. When applying for it, you must make sure that your website fits their standards and then apply for the appropriate category.
Being a human-edited directory, DMOZ does not accept all websites. And even if you do get on their list, they can remove you at any point in time, should they decide that your website is no longer relevant to their requirements. This can happen both due to changes to your content or their categories.
The favicon of your website is an icon. These small icons that appear in the upper corner of the browser of your users and in their bookmarks. Our Website Analysis Tool checks if your website has a Favicon file in place or not.
Favicon is great for brand building. Do you want your visitors to memorise your website and brand easily? Pick good-looking icon for your site! If you are successful in your favicon choices, visitors will have an easy time identifying your website and brand wherever they see it on the internet and are much more likely to come back and check you out over and over.
When choosing your website icons, take the time to make sure that they fit the design and theme of your project, brand and company. Visuals are extremely important in our day and age and if you want to create a good website, your Favicon needs to be perfect!
HTTP (short for HyperText Transfer Protocol) are codes that a server returns to your visitors and Google when they make requests to it. These codes are three digits long and can mean a plethora of things, depending on the situation. There are generally 5 types of codes that you need to care about.
When a someone (visitors) or something (Google) makes a request to a server, the server can respond in a multitude of ways. The returned code tends to be three digits long, with the first digit being the most important one in identifying the situation. There are five types of code – 100s, 200s, 300s, 400s and 500s.
The 100s serve an Informational purpose, identifying the processing of the request. They mean that the request in question was received and is currently being processed.
The 200s are of the Success variety. They mean that both the request and the process were a success.
The 300s are of the Redirection variety. They mean that even though the request was received, further steps are required before it can be completed.
The 400s are of the Client Error variety. The request was received but cannot be processed due to an error in page.
The 500s are of the Server Error variety. The request, made by the client was valid but the server is incapable of completing it.
The HTTP Code overview, provided by the website analysis tool, helps you determine if search engines can reach your domain.
A website using HTTPS instead of the usual HTTP means that it is more secure. The “S” at the end is granted upon obtaining an SSL certificate for the domain, allowing for encrypted data transfer. The website analysis tool checks if your website is in possession of an SSL certificate and whether it is providing sufficient security for your visitors.
People are getting more and more aware of the threats, present on the Internet. As such, getting your website an SSL certificate will make users feel a lot safer and more inclined to trust it and the company it represents. Upon obtaining an SSL certificate for your domain, a green padlock will start to appear before your website URL in the address bar. Visitors who are familiar with the modern day safety protocols view this as a sign that you too are aware of the online threats and wish to offer them a safe and secure experience with your website.
If you are the owner of an e-commerce, or any other type of commercial-related website, you should absolutely make it your priority to obtain an SSL certificate and protect the data of your users. Click here to learn more about SSL Certificates and how to buy one.
Short answer – Yes! A while ago, the Google team announced that website which have a secure domain will rank slightly higher than ones who do not. So if your competitors recently got their domains SSL certified, you should look into it as well. After all, is getting on top of Google not important for you?
The communications between a browser and the website are handled via a Hyper Text Transfer Protocol (HTTP). This is sub-optimal as it means that anyone, given the proper motivation and skillset, can intercept the communication and steal data. For that reason, most retail websites opt for a security certificate, which allows them to use the HTTPS protocol. Google understands and respects this, promptly giving them a higher place in its search results.
WWW Resolve deals with the “www” in front of the domain name. When you type a website address, do you always bother adding the “www” in front of it? Most people do not. And while it is all the same to the eye of the users, Google has something different to say about it. Our website analysis tool checks if your WWW Resolve is properly implemented.
Regardless of whether a user types WWW in the address bar or not, they tend to see the same content. And so do the search engines. But while users understand that this is the same website, Google does not. More often than not, search engines will decide that they are dealing with duplicate content and will go ahead and penalise the website, bringing it lower in the search results.
The answer is simple – properly implement a WWW Resolve. When you have your WWW Resolve in place, Google will know that your awesome content could be opened with or without “WWW”. However, the WWW Resolve can be used to either force or remove the “WWW” by redirecting the user to the desired version of the website and changing the URL automatically.
Everyone who uses the Internet frequently has encountered the Page 404 Not Found error a multitude of times. And it is neither fun nor time-efficient to run into it when looking for important information, news or products. By making sure that your website is properly handling this error, you are raising your website empathy in the eyes of your visitors and Google at the same time.
Most often, people encounter the Page 404 Not Found error when they click on a broken or dead link. This has made 404 one of the most popular and widely-known errors on the Internet. It does not necessarily mean that the page you were looking for is gone, it simply is telling you that the page is not where you are looking for it. In website maintenance, it is important to frequently check for dead or broken links and fix them – you do not want your clients to find dead links on your website.
How quickly does your website load? You would not like to keep your prospective customers waiting, would you? With the help of our Website Analysis Tool you can optimise your page loading time and make sure that you do not lose any visitors!
Page Load Time can be a problem both in the sales and in the search engine ranking department. People are impatient. Over half of Internet users will close a webpage if it takes more than 3 seconds to load. Google knows that, so page load time can also affect your position in search results. Make sure that your website loads as fast as possible so you do not miss out on traffic, sales or search result positions.
Page Size is the main contributing factor for Page Load Speed. When you first open a website, the time it takes to load is determined by the total size of the given page. With the help of our Website Analysis Tool you can judge whether your page is too large (in Megabytes) and think about applying changes to mend the issue.
Having your page size as small as possible is one of the key things to aim at if you wish to get on top of the first page in Google. The smaller a page is, the faster it loads. The faster a page loads, the more Google likes it. A very important thing to remember is that search engines are not the only audience you are aiming to impress here. Once Google decides that your website is worth giving a front page spot to, visitors come running. If your page size is too large, few people will bother waiting for the entire thing to load and they will not get to see your huge, albeit amazing, images, complex scripts and amazing copy.
The Image Size plays a crucial role in the speed with which your website loads and therefore directly influences how much Google likes it. If you want Google to like your website better and place it higher in search results, make sure that your images are well optimised. Bigger images do look pretty but slow your website down considerably. With the help of our Website Analysis tool, you can easily tell which of your images need adjusting.
When you work on an image with Photoshop, Illustrator, Sketch, Corel Drawn or Lightroom, it ends up looking really beautiful but can take considerable amounts of space as it grows in file size. A modern day, professionally-looking website requires a lot of big and beautiful images to grab the attention of the visitors. But all these file sizes can add up and influence your Google positions in a negative way. To avoid this, careful optimisation is required – never upload images directly after their initial edits. Depending on where your images show up on the page, specific optimisation might be required – you do not want a huge image to slowly load as your visitors impatiently tap their foot.
If you want your website to capture the attention of your visitors and leave them breathless with its visuals, you need to make sure that your images are up to standard. However, you must also keep in mind that the higher your image count goes, the larger your page can become and that can make it load slower. With the help of our Website Analysis Tool you can quickly see the total Image Count of your website and decide whether you need to add more or reduce them.
The balance between the total image count, their size and quality can be tricky to strike. You want to have a lot of images and you want them look pretty and have high quality, but you do not want them to have too large file sizes. Our Website Analysis tool will ease your burden by telling you exactly in which areas you are doing great and which ones need further improvement.
If not properly optimised, the JS (JavaScript) size can considerably slow down a page. JavaScripts are a necessity when it comes to modern web design, as they make everything a lot more functional and stylish, but they require careful optimisation and testing.
JS size can play a big role in the speed with which your page loads. The less space your JavaScripts take, the better, as your website will load much faster. The Website Analysis Tool will tell you the size of your JavaScript in Megabytes, suggesting a reduction if it slows your website by a considerable amount.
JavaScripts are a key part of modern websites and using them to their full potential can make your site a lot more appealing to visitors. However, you should keep track of your JS Count (JavaScript Count) or you will end up with a significantly higher loading time. And neither Google nor your visitors will appreciate a website that takes too long to load.
The JS Count plays a significant role in both the responsiveness of your website and in its loading speed. This presents you with yet another of the search engine optimisation puzzles. The more JavaScripts you have on your site, the more likely you are to impress your visitors with its allure, but the risk to fall in the “how much is too much” trap is ever present. Our Website Analysis Tool will show you the exact JS Count of your website and suggest an adjustment if one is needed.
The CSS (Cascading Style Sheets) code plays a big role in how well your website looks, as it can be used to rearrange your website completely with just a bit of work. However, you need to be careful of your total CSS Size as too much code can slow down your page and have a negative impact on what Google thinks of your website.
Our Website Analysis Tool goes over your CSS Size and suggests improvements if they are needed. Just like with Images and JavaScript, CSS is necessary and a good style gets you a lot of clients, but you need to be careful about going overboard with it. Too much styling can make your website load slower and that is not something that Google or your visitors will appreciate.
Implementing good CSS in your website is a great way to win visitors over and turn them into customers but you have to keep a close eye on your CSS Count. Our Website Analysis Tool will show you the exact CSS Count that you are working with so you have nothing to worry about.
Cascading Style Sheets (CSS) are a crucial part of a website, as they allow you to make exactly the arrangements that you need with a very little amount of coding work involved. However, going overboard with your CSS Count can end up hurting your website more than helping it and that is exactly where our Website Analysis Tool comes in. It will help you determine how much is too much for your website so you have nothing to worry about and can go about your day carefree.
Incoming Links are links that lead visitors to your website from external sources. They serve to provide both traffic and search engine ranking. The website analysis tool will have a look at your incoming links and provide you with a list.
Incoming links (also known as Backlinks) are a big factor in search engine ranking. For Google, a link from one site to another count as a vote for it. The importance of search engine ranking for businesses has made backlinks a core part of search engine optimisation. The more backlinks your website has from relevant to your business niches, the more important it appears to be for Google. Furthermore, the value of each backlink is determined by the reputation and authority of the website that has provided them.
Broken links are simply links that lead nowhere. They used to lead to a page at some point, but the page has since been moved or deleted and clicking the link now will return an error page. Our website analysis tool will give you a rundown of your broken links.
Broken links can cause a plethora of problems from creating negative user experience to preventing search engines from indexing your website altogether. Tending to broken links needs to happen as soon as possible to avoid damage to the structure of your website, its reputation and search engine ranking.
External Links are links which are directed at a location outside of your website and serve to drive traffic to an external source. You can do this when referencing content as an authority on the matter but you should not litter your website with external links.
The Website Analysis tool provides you with an External Links Overview, listing all of the links coming out of your website, along with their target destination. You should always make sure that your links are pointing to content that is relevant to the anchor text and context of both websites.
Make sure to only link to relevant pages.
Try to never link to or receive links from pages that Google sees as bad.
Anchor Text Links help with search results as they serve to tell the search engines the topic of the page that the link is leading. The Anchor Text Links need to be relevant to the content and context of both the source and the destination pages.
The Website Analysis Tool presents you with an Anchor Text Links Overview, listing all of the anchor text links related to your website. Keep in mind that all of these needs to be on point and relevant. While you most certainly can have a link from an unrelated website leading to your homepage, Google will neither like it, nor give it much credit when deciding upon your search result position. Too many unrelated links can have a negative impact on the position of your website.